Sales and Marketing
We know that you have an incredible community with plenty to offer. The tricky part is making sure your target audience knows it too. Milestone has a number of ways to help you market your community effectively as well as a proven sales program to convert inquiries to move-ins once you get people through the door.
At Milestone Retirement, we use a 5-step sales process to give you the metrics you need to measure your community’s success. Our partnership approach allows you to follow prospective residents throughout their decision-making process, see occupancy trends, and keep your finger on the pulse of your team’s sales goals, all without having to walk through the community’s front door. Our sales and marketing partnership approach leads to higher occupancy rates and higher ownership satisfaction.
As a senior living owner or investor trying to run a successful community, you might feel like there’s not enough hours in a day. We’re here to help. If you sign on with Milestone, not only will we arm you with the knowledge to make you a successful salesperson, we’ll also provide you with the skills you need to build a team of highly effective salespeople. We’ll show you how to engage and energize your team and provide the framework to ensure they’re managing their time efficiently. Need help with coaching? Not to worry. We can help you identify your team’s weaker areas and get them back on track through individualized coaching plans.
According to a study on the purchase habits of baby boomers, direct mail was cited as the top purchase influencer out of 16 other marketing channels including word-of-mouth and online. Our in-house design team can create a range of offline marketing materials including flyers, brochures, post cards, and newspaper ads. Ready to take it to print? Great! We’ll help your community sales team negotiate the best rates with local newspapers.
Think our target audience isn’t tech-savvy? Think again! The vast majority of baby boomers are spending more and more time online researching products and services, as well as participating in social media discussions. That’s why our marketing service also offers a range of online marketing options like email, paid search, SEO, display advertising, and social media management. Our team can also help with graphic design, online campaigns, and digital marketing reporting. Plus, we’ll make sure that your website is user-friendly and fully optimized to capture more leads.